What is the purpose of a design brief?

The primary purpose of a design brief is to guide the design process by outlining essential requirements and constraints. A well-constructed design brief serves as a foundational document that communicates the objectives and parameters that need to be met throughout the development of a project. It typically includes details such as the target audience, project goals, design specifications, materials to be used, and any limitations that could affect the design, such as regulatory standards or technological capabilities.

This guidance is crucial because it helps ensure that all team members are aligned with the project's intentions and can work collaboratively towards creating a design that meets both the client's needs and the end-users' expectations. By establishing these key factors upfront, the design brief acts as a reference point throughout the design process, helping to avoid misunderstandings and misalignments as the project progresses.