What does user-centered design primarily focus on?

User-centered design primarily emphasizes the needs and experiences of end-users to create products that are both functional and enjoyable to use. This approach involves gathering insights directly from the users through research, feedback, and testing, ensuring that the final product aligns with their preferences and solves their specific problems.

By focusing on the end-user, designers are able to create more intuitive interfaces, enhance usability, and improve overall satisfaction with the product. This methodology recognizes that a successful design is not just about the product itself but also about how users interact with it and what their expectations are.

While aspects like market trends, profit margins, and aesthetic appeal can influence design, they are secondary to understanding the user's perspective and needs, which is the cornerstone of user-centered design.